Your heart is in your hands
The Centre for the Fight Against Heart Attack is a non-profit foundation committed to research, prevention and awareness in the cardiological field.
Cose Agency supported the foundation in a strategic and digital repositioning journey, with the aim of strengthening its identity, engaging new audiences and supporting the new direction through concrete, measurable tools.
Communication strategy
Web Design & Consulting
Social Media
Seo
COMMUNICATION STRATEGY
We developed an integrated B2C and B2B strategy, centred on the “Understanding to Prevent” campaign, designed to raise awareness among the general public about the importance of cardiovascular prevention, while simultaneously engaging medical professionals and institutional stakeholders.
An authoritative yet empathetic narrative, capable of speaking to different target audiences with tailored content.
WEB DESIGN & CONSULTING
Creation of an entirely custom website, designed with a UX/UI approach and implemented on a Vue.js framework with a proprietary CMS to ensure autonomous management of blogs, documents and updatable sections. In addition to technical development, we provided comprehensive SEO consultancy, optimising the structure for search engines and improving performance in terms of page speed and accessibility.
SOCIAL MEDIA
Support in the organic management of social media channels (Facebook, Instagram, LinkedIn) through the creation of a monthly editorial plan, development of graphic content and copywriting, with a focus on prevention, foundation initiatives and events. A consistent activity to strengthen the community and increase the foundation’s public profile.
SEO
We structured an SEO campaign aimed at improving organic ranking on search engines. The activities included: keyword analysis and mapping, SEO-oriented content development, KPI monitoring using AI tools, and link building through strategic backlinks.
