FERRYHOPPER – A SEA OF JOURNEYS
Ferryhopper, the global leading platform for ferry bookings, chose Cose Agency as its communications agency for the strategic launch in Italy. The project’s objective was to consolidate the brand’s presence in the Italian market through an integrated, multi-channel campaign capable of introducing Italian travellers to the benefits and simplicity of Ferryhopper’s booking system.
Our team developed a comprehensive communication plan, with activities ranging from visibility in the main urban advertising spaces, to the organisation of exclusive events and an intensive press office campaign, to maximise the brand’s impact in the new market.
Services offered:
DOOH (Digital Out of Home)
Video production
Events
Influencer marketing
Press office and PR
DOOH, Digital Spaces & Radio e radio
Launch Events
In the context of the Italian launch, Cose Agency organised two major events in Rome and Naples. Our team managed every phase of the organisation, from the selection of the most strategic venues to production and event management, through to public relations. We engaged journalists from key publications and sector influencers, securing significant media coverage and a strong presence across social channels.
Cose Agency also developed and managed a targeted influencer marketing campaign, involving travel sector creators in Rome and Naples. The influencers shared their experience of using the Ferryhopper app with their followers, helping to generate awareness and interest around the brand.
Press Office & PR
To further strengthen Ferryhopper’s presence in Italy, Cose Agency activated an extensive press office campaign, involving the main national and local publications. Among the outlets that covered Ferryhopper were Il Messaggero, Corriere della Sera, QN, Leggo, La Repubblica and La Stampa.
